Full Circle Illinois

Client: Full Circle Counseling and Wellness

Timeline: July 2025 – Present

Role: UX & Brand Designer

Tools: Figma, Adobe Illustrator, Squarespace, Canva

Project Overview

Full Circle is a therapy practice focused on providing inclusive therapy services. I was initially brought on to redesign the website, which later turned into ongoing employment to continue improving the digital presence and brand identity to better communicate trust, clarity, and inclusiveness across web, social media, and marketing touchpoints.

My work includes a website redesign, brand development for marketing and social channels, and the creation of a scalable design system to support long‑term growth.

Website Redesign

View the live site @ https://www.fullcircleillinois.com/

The Problem

The original Full Circle website lacked visual hierarchy and clear user pathways, making it difficult for prospective clients to understand services, next steps, and brand values. The content felt dense and navigation required unnecessary cognitive effort during an already vulnerable decision‑making moment.

Goals & Objectives

At the start of the project, I led a kickoff meeting with the client to understand existing challenges with the website, business goals, target audience, and expectations for the redesign. From this conversation, the primary goals for the website redesign were defined as follows:

Improve clarity of services and reduce user confusion during the discovery process

Establish a refreshed, calming visual identity for the brand and website

Simplify navigation and create a more intuitive page flow

Improve content design to make information more accessible and scannable

Restructure information architecture for how services and therapists are presented

Audit & Discovery

To align business objectives with user needs, I conducted several discovery-phase activities, including:

Auditing the website for issues in navigation, hierarchy, and other UX issues that could create friction for users

Conducting a competitive analysis of similar therapy practices to evaluate UX patterns and design approaches

Developing a prioritized list of proposed changes and reviewing them with the client to gather feedback and approval

Information Architecture

One of the most important parts of this project was restructuring the information architecture. The services were on multiple parts of the website, one with the therapist bios and one on a separate page. Some content was in a different place than where users would expect it to be.

I started with the main content areas navigation bar and then added subsequent sections in dropdown menus for each nav bar item.

I also made sure the homepage included all of the most essential information, including a welcoming message, the mission statement, therapists, and services.

Wireframing

After the information architecture was set, I began creating low fidelity wireframes to lay out how the site would look like.

Brand Identity

The client already had a logo, but wanted a new typography set, colors, and UI elements. I created a new brand identity that satisfied the client’s goal of having a fresher, calming digital presence.

High Fidelity Design & Development

Finally, I developed the wireframes into high fidelity designs using the new colors, typography, and UI elements. I also added in images and copy that were provided by the client.

Once the pages were designed in Figma and approved by the client, I developed them in Squarespace and optimized for SEO.

Results & Outcome

By the end of the project, the redesign was successful in accomplishing all of the goals defined at the beginning. The client was very happy with the final result and decided to hire me as a part-time employee to continue developing their brand across digital, social media, and marketing touchpoints.

Since the redesign, there has been a 34% increase in site visits and a 26% increase in page views.